In today’s competitive digital landscape, creating visually striking content is just the first step. To ensure your social media presence drives real business results, it’s essential to track the right metrics, understand performance trends, and adjust strategy accordingly. At Oglesby Creative, we monitor a comprehensive set of KPIs across brand growth, engagement, discovery, conversion, and story performance, providing clients with actionable insights through monthly and quarterly analytics reports.

In the world of luxury hospitality, every detail matters - from the guest experience to the content your brand shares online. At Oglesby Creative, we believe that creating exceptional social content for hotels, premium dining, and high-end experiences requires more than just a team; it requires a single, dedicated point of contact who understands your brand inside and out.

In today’s social media landscape, consumers trust other consumers more than they trust brands. That’s where UGC, or User-Generated Content, comes in. UGC is any content created by your customers, followers, or fans - think photos, videos, reviews, or social posts showing your product or service in action. It’s authentic, relatable, and often far more persuasive than traditional branded content.

Creating high-quality video content for restaurants, cafés, and hospitality brands doesn’t require expensive gear. With the latest iPhone cameras, you can shoot effective, engaging footage that works across platforms. The key is knowing how to film for purpose and platform. For social media platforms like Instagram Reels, TikTok, and Facebook Stories, always film in portrait (vertical). For longer-form content such as YouTube videos, websites, or promotional showreels, film in landscape (horizontal).

A great video isn’t just about what you see - it’s also about what you hear. Whether it’s a short-form Instagram Reel, a TikTok, or a longer brand video, a well-executed voiceover can elevate your content, convey personality, and guide your audience through your story. Here are some practical tips to get the best results when recording voiceovers for your video content.